DIAMOND BAKERY LAUNCH NEW GRAB N’GO LINE OF CRACKERS

August 1st, 2016– Diamond Bakery is pleased to announce a new line of specially packaged Grab N’ Go crackers including– Original Soda Crackers, Cinnamon Toast Soda Crackers, Original Royal Creem Crackers, Blueberry Royal Creem Crackers.

“We’ve been Hawaii’s favorite way to snack since 1921, and kama‘ainahave been on the go ever since,” said Gary Yoshioka, President of Diamond Bakery Company, Ltd. “After a lot of customer feedback and testing we’re excited to launch a line of local favorites in our new, easy-to-eat Grab N’ Go packaging. It’s perfect for anybody who’s busy and needs a quick and delicious snack.”

The new Grab N’ Go crackers will be available exclusively at all 7-Eleven Hawaii neighborhood stores through the end of the year, and then other convenient chains and popular retailers.

To help launch the new line, Diamond Bakery has teamed up with Bike Factory and Ala Moana Surfboards Company for a fun summer promotion highlighting ways people can enjoy the new line of snacks on the fly. “7-Eleven customers will get the chance to win one of three great prizes: a bike, surfboard, and skateboard,” said Yoshioka. “The promotion will run from August 1^st through August 21^st statewide.” 

Diamond Bakery is celebrating 95 years of business this October and still innovating. “We have plans to add additional flavors in the future if the Grab N’ Goline is well received by Kama‘aina,” said Yoshioka. “We strongly encourage people to share with us on Facebook or Instagram which crackers and flavors they’d like to see added to the Grab N’ Go line.” 

To enter the contest and register for your chance to win a bike, surfboard, or skateboard, visit the nearest7-Eleven Hawaii location. To learn more visit us @ diamondbakery.com 

About Diamond Bakery

Diamond Bakery has been Hawaii’s favorite way to snack for over 90 years. What started off as a dream among three Japanese immigrants has grown to become a household name in Hawaii. Diamond Bakery bakes iconic products including Soda Crackers, Royal Creem, Saloon Pilot, Salty, Graham, Animal Crackers, along with Ruff ' Ready, Coconut, Candy Bead, and Coconut Taffy cookies. www.DiamondBakery.com###